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Please enjoy a sampling of my work consisting of brochures where I developed all messaging, case studies for which I analyzed the raw data to find the most compelling points, websites for which I wrote all content and directed design elements, plus press releases and white papers.
I created hashtag and videos to build anticipation for updates and announcements. These had high view rates and likes on Facebook and Instagram.
I created #SWordWednesday and videos to be sensory teasers of resort life. Campaign ran each Wednesday highlighting S words like swim, sway, share, sport, sail and more. These had high view rates, likes and shares on Facebook & Instagram.
Wrote content for landing page as part of email blast campaigns.
Trade Show Brochure: Developed all messaging and directed design.
Case Study: Analyzed raw data, completed write up, directed design.
Main Handout: Wrote copy.
Weekly AT&T Newsletter: Featured weekly online on the SharePoint Intranet I created with a designer and updated regularly. Gathered all info, wrote all copy and interviewed a staff member for a fun highlight.
Industry Trade Press Advertorial: Developed all messaging and directed design.
One Sheet: I boiled down the company's strongest messages and developed icons.
Press Release: I have a keen writing ability for formal PR, including eye catching, SEO optimizing headings and sub headings.
White Paper: I work well with experts, turning technical speak into digestible content.
Website Overhaul: Evolved a one-page website to be eye and lead-catching. Wrote all copy, developed infographic concepts, and worked closely with design.